Top 5 Beauty Retail Apps on iOS in Spain: Q2 2022 Performance

The second quarter of 2022 saw notable trends in the performance of the top 5 beauty retail apps on iOS in Spain. Here's a detailed look at their weekly downloads, revenue, and active user metrics.

Perfumerías DRUNI experienced a consistent decline in weekly downloads, starting at 3.6K at the end of March and dropping to around 2.7K by the end of June. Despite this, weekly active users for the app showed a steady increase, climbing from approximately 12.7K to 15.5K over the quarter.

Versión antigua Sephora saw a varied trend in weekly downloads. The app started with 1.9K downloads at the end of March, dipped in late May, but rebounded to 2.5K by the end of June. Active users also showed a strong upward trend, increasing from around 7.8K to 9.3K by the end of the quarter.

LOOKFANTASTIC: Beauty & Makeup had fluctuating weekly downloads, starting at 767 and ending at 652 by the end of June. Active users remained relatively stable, hovering around the 2.4K mark throughout the quarter.

BEAUTY BAY had the lowest download numbers among the top 5, with a slight increase from 154 downloads at the end of March to 94 by the end of June. Active users showed a minor decline, starting at 1.4K and ending at 1.3K.

Birchbox had the least downloads, starting at 48 and peaking at 106 in early April before declining to 54 by the end of June. Active users saw a slight decrease, going from 1.4K to 1.2K over the same period.

These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower’s website.